A clear, lightweight journey that captures the right information.
Lending technology
Finbl
A complete lending product ecosystem designed and built by Pixelrift: brand, website, customer application journey, CRM and backend decisioning platform.
The work
Application decisioning platform
Finbl needed more than a marketing website. The work grew into a full product stack covering acquisition, application capture, operational CRM tooling and the decisioning logic behind the lending journey.
Pixelrift shaped the brand and interface language, then built the public website, customer application experience, CRM platform and backend services that connect the whole operation together.
One connected platform
From first quote
to final decision.
Bureau, affordability and open banking brought into one view.
Structured results give the team a faster route to action.
Delivered
Built as
one system.
Every customer-facing journey and operational tool was designed to work as one connected lending platform.
01Brand identity
02Public website
03Application journey
04CRM platform
05Laravel backend
06AWS deployment
Platform outcome
Decisioning built into the operation
The CRM includes application handling, customer records, bureau and business-rule result types, open banking review tools, affordability breakdowns and reporting views so the team can move from enquiry to decision in one connected workspace.
Platform outcome
Customer journey from quote to apply
The public application flow was designed to feel clear and lightweight while still collecting the structured information the backend needs for responsible lending checks.
Platform outcome
Infrastructure ready for real traffic
The platform is split across website, application, CRM and API services, with production deployment patterns for ECS, load balancer health checks, runtime secrets and service-to-service API communication.